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One of the TOP 4 Video Marketing Innovation of 2013 Video Commerce Congress

The final innovative video marketing practice that has been making waves throughout the industry is crowdsourcing.  Crowdsourced content is collected by companies to create fun product videos that resonate with well with audiences.  EXPO Marketing Director, Jessica Thorpe, expressed that crowdsourced videos increase consumer trust and loyalty.  User generated video is the best source of truth, and it prompts consumers to take action after watching.  When used correctly, crowdsourcing can be an extremely effective and innovative marketing practice.